Deep Dive: 🤖 Workamajig

In partnership with

Howdy, Marketer! 

Back in the day, I owned and operated a coffee shop – I had a point-of-sale system you’re probably familiar with.

It was 80% good.

Oof, but that last 20% was just for coffee shops. I knew the platform wouldn’t add the features I needed because it was made for all sorts of retail small businesses.

The dreaded “one-size-fits-none” solution.

Well, this week I’m looking into a platform that is specifically for marketers.

Brand in the hot seat: 🤖 Workamajig

Today's Treasure Trove

• What is Workamajig?

• Who’s Using Workamajig?

• Workamajig’s Marketing

• Campaigns Workamajig Could Tackle Next

What is Workamajig?

Death to Asana, Monday, Trello, and the rest.

Workamajig isn’t just project management software – it’s a lifeline for marketing and creative teams drowning in Slack threads, client requests, and ahem last-minute “small tweaks.”

This full-stack platform handles everything from budgets to deadlines to resource allocation.

Whether you’re at an agency or in-house, Workamajig turns chaos into calm – without making you feel like you’re using a spreadsheet from 1998.

Who’s Using Workamajig?

Workamajig’s sweet spot is creative agencies and in-house marketing teams. Agencies love it because it handles the real magic trick: managing 15 clients who all think they’re your only client.

In-house teams are here for the same reason – keeping 37 “urgent” requests from the executive team under control without breaking a sweat.

Workamajig doesn’t try to sell you on separate “agency” and “in-house” versions. It’s one solution, and it works.

Workamajig’s Marketing

This brand knows their audience. 

Creatives need tools that look as good as they function, so Workamajig keeps it vibrant and bold. But when they’re pitching to the decision-makers they lean professional. (The duality of marketing is real, folks.)

Big news: a rebrand is on the horizon. That means a sleek new website (because a HubSpot-powered site deserves some sparkle) and a refreshed visual identity to keep things exciting.

Their marketing playbook is simple but smart:

• SEO-Driven Blog: They write to rank.

• PPC Ads: Bidding on target keywords, especially when they apply to agencies.

• Industry Sponsorships: Because nothing says “we’re legit” like rubbing elbows at industry events.

• Webinars: Twice a month, they’re educating clients on features they might not even know they have.

Yes, it’s the essential SaaS playbook, but you know what? It’s been working for them so far. And when you find something that works, you double down on it.

Campaigns Workamajig Could Tackle Next

They’re killing it with their current campaigns, but there’s always room to level up. Here’s where Workamajig could go even bigger:

• Review Sites: People trust strangers on the internet. Leaning into reviews could be a game-changer for converting fresh leads. Especially on the established sites like G2, Capterra, and Trustpilot.

• Templates as Lead Magnets: Creatives love templates. Imagine free project briefs, timelines, or pitch deck templates designed to show off Workamajig’s functionality. Boom – instant leads.

Praise-Led Marketing: Showcase the agencies or agency owners who are crushing it (specifically the ones using their product). Make a sweet badge, send a newsletter, and issue a press release for the chosen few.

Wrap Up

One thing that always bugged me about most legacy platforms is that they’re all “one-size-fits-none” solutions and Workamajig is a platform specifically for marketing agencies.

Workamajig is the tool your creative team deserves. 

It’s smart, colorful, and actually solves problems without adding 10 more. Whether you’re juggling clients, campaigns, or just trying to keep the team sane, this software has you covered.

One thing we can learn from Workamajig is that they play the long game, slowly chipping away and gaining new clients without having a flash-in-the-pan acquisition campaign. It’s consistency.

✌️,

Tom from Marketer Gems