Home

marketer gems

Mondays: Roundup of the top articles & apps for marketers Thursdays: Deep dive into unique brands & marketing campaigns

Written by

Tom at Marketer Gems

Connect

Featured Posts

deep dive

Feb 6, 2025

•

10 min read

Deep Dive: 💄 Fenty Beauty

Can celebrity-founders succeed long-term or do they fizzle out?

Tom Snyder

deep dive

Dec 19, 2024

•

12 min read

💎 Hidden Gems for 10x Marketers

These are the marketing tools and tactics that blow my mind.

Tom Snyder

deep dive

Marketing Teardown: 🔄 Doing the Opposite

Dec 12, 2024

•

8 min read

Marketing Teardown: 🔄 Doing the Opposite

It shouldn’t work - but it DOES. Breaking the rules and convention can be a springboard

Tom Snyder

deep dive

Erewhon's Marketing Strategy: What Brands Can Learn from America's Most Expensive Grocery Store

Jun 11, 2026

•

4 min read

Erewhon's Marketing Strategy: What Brands Can Learn from America's Most Expensive Grocery Store

The referral program, brand voice, and native ads that turned business news into a viral growth engine

Tom Snyder

deep dive

Jun 4, 2026

•

3 min read

How Crocs Turned Polarizing Design Into a Multibillion-Dollar Cult Brand

The power of anti-marketing: Turning widespread public mockery into massive cultural equity.

Tom Snyder

deep dive

How Taco Bell's Live Más LIVE Turned a Product Launch Into a Cultural Marketing Event

May 28, 2026

•

4 min read

How Taco Bell's Live Más LIVE Turned a Product Launch Into a Cultural Marketing Event

What you can steal from the most ambitious product reveal in QSR history

Tom Snyder

best of the week

Is TikTok Influencer Marketing Worth It? Google Search Console Adds AI Performance Report, Email Signature Tool

Jun 8, 2026

•

1 min read

Is TikTok Influencer Marketing Worth It? Google Search Console Adds AI Performance Report, Email Signature Tool

💎 Best of Last Week's Marketing 6/8/2026

Tom Snyder

best of the week

Wendy's New Typeface (Menu Inspired), Martech Leads With IRL Dinners, Pricing Page Example Directory

Jun 1, 2026

•

1 min read

Wendy's New Typeface (Menu Inspired), Martech Leads With IRL Dinners, Pricing Page Example Directory

💎 Best of Last Week's Marketing 6/1/2026

Tom Snyder

best of the week

'Obession' Guerrilla Billboard, How Agencies Look Different, Power of Podcasts, Apollo: The Data Enrichment Tool

May 26, 2026

•

1 min read

'Obession' Guerrilla Billboard, How Agencies Look Different, Power of Podcasts, Apollo: The Data Enrichment Tool

💎 Best of Last Week's Marketing 5/26/2026

Tom Snyder

Erewhon's Marketing Strategy: What Brands Can Learn from America's Most Expensive Grocery Store

The referral program, brand voice, and native ads that turned business news into a viral growth engine

Tom Snyder

best of the week

Jun 8, 2026

•

1 min read

Is TikTok Influencer Marketing Worth It? Google Search Console Adds AI Performance Report, Email Signature Tool

💎 Best of Last Week's Marketing 6/8/2026

Tom Snyder

deep dive

Jun 4, 2026

•

3 min read

How Crocs Turned Polarizing Design Into a Multibillion-Dollar Cult Brand

The power of anti-marketing: Turning widespread public mockery into massive cultural equity.

Tom Snyder

best of the week

Jun 1, 2026

•

1 min read

Wendy's New Typeface (Menu Inspired), Martech Leads With IRL Dinners, Pricing Page Example Directory

💎 Best of Last Week's Marketing 6/1/2026

Tom Snyder

deep dive

May 28, 2026

•

4 min read

How Taco Bell's Live Más LIVE Turned a Product Launch Into a Cultural Marketing Event

What you can steal from the most ambitious product reveal in QSR history

Tom Snyder

best of the week

May 26, 2026

•

1 min read

'Obession' Guerrilla Billboard, How Agencies Look Different, Power of Podcasts, Apollo: The Data Enrichment Tool

💎 Best of Last Week's Marketing 5/26/2026

Tom Snyder

deep dive

Why Apple Released Behind-The-Scenes Footage for an Ad (And Why It's Genius)

May 21, 2026

•

3 min read

Why Apple Released Behind-The-Scenes Footage for an Ad (And Why It's Genius)

In a world full of AI-generated ads, showing real humans making your creative work is now a competitive advantage.

Tom Snyder

best of the week

Writing Templates, Claude Skills for Marketers, Partner-Sourced Revenue Trending Upward, Jira Replacement

May 18, 2026

•

1 min read

Writing Templates, Claude Skills for Marketers, Partner-Sourced Revenue Trending Upward, Jira Replacement

💎 Best of Last Week's Marketing 5/18/2026

Tom Snyder

deep dive

Why "I Think You Should Leave" Is the Most Underrated Comedy Show on the Internet

May 14, 2026

•

3 min read

Why "I Think You Should Leave" Is the Most Underrated Comedy Show on the Internet

And What Marketers Can Steal From the World's Most Meme-able Sketch Show

Tom Snyder

...

Featured Posts

Deep Dive: 💄 Fenty Beauty

💎 Hidden Gems for 10x Marketers

Marketing Teardown: 🔄 Doing the Opposite

deep dive

Erewhon's Marketing Strategy: What Brands Can Learn from America's Most Expensive Grocery Store

How Crocs Turned Polarizing Design Into a Multibillion-Dollar Cult Brand

How Taco Bell's Live Más LIVE Turned a Product Launch Into a Cultural Marketing Event

best of the week

Is TikTok Influencer Marketing Worth It? Google Search Console Adds AI Performance Report, Email Signature Tool

Wendy's New Typeface (Menu Inspired), Martech Leads With IRL Dinners, Pricing Page Example Directory

'Obession' Guerrilla Billboard, How Agencies Look Different, Power of Podcasts, Apollo: The Data Enrichment Tool

Archive

Erewhon's Marketing Strategy: What Brands Can Learn from America's Most Expensive Grocery Store

Is TikTok Influencer Marketing Worth It? Google Search Console Adds AI Performance Report, Email Signature Tool

How Crocs Turned Polarizing Design Into a Multibillion-Dollar Cult Brand

Wendy's New Typeface (Menu Inspired), Martech Leads With IRL Dinners, Pricing Page Example Directory

How Taco Bell's Live Más LIVE Turned a Product Launch Into a Cultural Marketing Event

'Obession' Guerrilla Billboard, How Agencies Look Different, Power of Podcasts, Apollo: The Data Enrichment Tool

Why Apple Released Behind-The-Scenes Footage for an Ad (And Why It's Genius)

Writing Templates, Claude Skills for Marketers, Partner-Sourced Revenue Trending Upward, Jira Replacement

Why "I Think You Should Leave" Is the Most Underrated Comedy Show on the Internet

Marketer Gems

Marketing Deep Dives

💎 Best of the Week

Resources

More

sponsor