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Mondays: Roundup of the top articles & apps for marketers Thursdays: Deep dive into unique brands & marketing campaigns

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deep dive

Feb 6, 2025

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10 min read

Deep Dive: 💄 Fenty Beauty

Can celebrity-founders succeed long-term or do they fizzle out?

Tom Snyder

deep dive

Dec 19, 2024

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12 min read

💎 Hidden Gems for 10x Marketers

These are the marketing tools and tactics that blow my mind.

Tom Snyder

deep dive

Marketing Teardown: 🔄 Doing the Opposite

Dec 12, 2024

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8 min read

Marketing Teardown: 🔄 Doing the Opposite

It shouldn’t work - but it DOES. Breaking the rules and convention can be a springboard

Tom Snyder

deep dive

Why Brands and Sports Teams Are Turning to Micro-Dramas for Massive Growth

Sep 17, 2026

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4 min read

Why Brands and Sports Teams Are Turning to Micro-Dramas for Massive Growth

Here is how vertical, episodic storytelling is taking over the traditional campaign model.

Tom Snyder

deep dive

How Starface Made Pimple Patches Cool: The Complete Marketing Strategy

Sep 10, 2026

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4 min read

How Starface Made Pimple Patches Cool: The Complete Marketing Strategy

A masterclass in positioning, identity-led branding, and turning functional healthcare into clout.

Tom Snyder

deep dive

Sep 3, 2026

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4 min read

SKIMS Marketing Strategy: Kim Kardashian’s Billion-Dollar Brand

How body positivity, high-octane hype drops, and strategic partnerships turned standard solutionwear into a cultural force.

Tom Snyder

best of the week

Advertising on ChatGPT, Sydney Sweeney Provocative Again, AI Visibility Tool

Sep 14, 2026

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1 min read

Advertising on ChatGPT, Sydney Sweeney Provocative Again, AI Visibility Tool

💎 Best of marketing from last week: Sep 14, 2026

Tom Snyder

best of the week

💎 Traffic Dropped 30% But Targets Didn't, Are Metrics Controlling Your Life?, Find The Overlap In Your Martech Stack

Sep 8, 2026

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1 min read

💎 Traffic Dropped 30% But Targets Didn't, Are Metrics Controlling Your Life?, Find The Overlap In Your Martech Stack

Hidden Gems from last week Sept 8, 2026

Tom Snyder

best of the week

Aug 31, 2026

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1 min read

Clever Direct Mail Campaign, Remembering Dolly Parton, What An "Inevitable Brand" Is, Bulk Version Of Google's URL Inspection Tool

Best in marketing of last week Aug 31, 2026

Tom Snyder

Why Brands and Sports Teams Are Turning to Micro-Dramas for Massive Growth

Here is how vertical, episodic storytelling is taking over the traditional campaign model.

Tom Snyder

best of the week

Sep 14, 2026

•

1 min read

Advertising on ChatGPT, Sydney Sweeney Provocative Again, AI Visibility Tool

💎 Best of marketing from last week: Sep 14, 2026

Tom Snyder

deep dive

Sep 10, 2026

•

4 min read

How Starface Made Pimple Patches Cool: The Complete Marketing Strategy

A masterclass in positioning, identity-led branding, and turning functional healthcare into clout.

Tom Snyder

best of the week

Sep 8, 2026

•

1 min read

💎 Traffic Dropped 30% But Targets Didn't, Are Metrics Controlling Your Life?, Find The Overlap In Your Martech Stack

Hidden Gems from last week Sept 8, 2026

Tom Snyder

deep dive

Sep 3, 2026

•

4 min read

SKIMS Marketing Strategy: Kim Kardashian’s Billion-Dollar Brand

How body positivity, high-octane hype drops, and strategic partnerships turned standard solutionwear into a cultural force.

Tom Snyder

best of the week

Aug 31, 2026

•

1 min read

Clever Direct Mail Campaign, Remembering Dolly Parton, What An "Inevitable Brand" Is, Bulk Version Of Google's URL Inspection Tool

Best in marketing of last week Aug 31, 2026

Tom Snyder

deep dive

How Salt & Stone Turned Deodorant Into a Status Symbol (Marketing Breakdown)

Aug 27, 2026

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3 min read

How Salt & Stone Turned Deodorant Into a Status Symbol (Marketing Breakdown)

How high-end design, sensory branding, and organic influencer seeding took a commodity product upmarket

Tom Snyder

best of the week

💎 Talking Head Reels Are Dead, Why Proprietary Data Is Your Biggest Moat, Building a Real CRO Program

Aug 24, 2026

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1 min read

💎 Talking Head Reels Are Dead, Why Proprietary Data Is Your Biggest Moat, Building a Real CRO Program

Best of the week from August 24, 2026

Tom Snyder

deep dive

Trust Is the Product: Inside the AI Podcast Startup Betting Against the Hype Cycle

Aug 20, 2026

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3 min read

Trust Is the Product: Inside the AI Podcast Startup Betting Against the Hype Cycle

Interview with the founder of Demades: the topic-to-podcast AI platform

Tom Snyder

...

Featured Posts

Deep Dive: 💄 Fenty Beauty

💎 Hidden Gems for 10x Marketers

Marketing Teardown: 🔄 Doing the Opposite

deep dive

Why Brands and Sports Teams Are Turning to Micro-Dramas for Massive Growth

How Starface Made Pimple Patches Cool: The Complete Marketing Strategy

SKIMS Marketing Strategy: Kim Kardashian’s Billion-Dollar Brand

best of the week

Advertising on ChatGPT, Sydney Sweeney Provocative Again, AI Visibility Tool

💎 Traffic Dropped 30% But Targets Didn't, Are Metrics Controlling Your Life?, Find The Overlap In Your Martech Stack

Clever Direct Mail Campaign, Remembering Dolly Parton, What An "Inevitable Brand" Is, Bulk Version Of Google's URL Inspection Tool

Archive

Why Brands and Sports Teams Are Turning to Micro-Dramas for Massive Growth

Advertising on ChatGPT, Sydney Sweeney Provocative Again, AI Visibility Tool

How Starface Made Pimple Patches Cool: The Complete Marketing Strategy

💎 Traffic Dropped 30% But Targets Didn't, Are Metrics Controlling Your Life?, Find The Overlap In Your Martech Stack

SKIMS Marketing Strategy: Kim Kardashian’s Billion-Dollar Brand

Clever Direct Mail Campaign, Remembering Dolly Parton, What An "Inevitable Brand" Is, Bulk Version Of Google's URL Inspection Tool

How Salt & Stone Turned Deodorant Into a Status Symbol (Marketing Breakdown)

💎 Talking Head Reels Are Dead, Why Proprietary Data Is Your Biggest Moat, Building a Real CRO Program

Trust Is the Product: Inside the AI Podcast Startup Betting Against the Hype Cycle

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