๐Ÿ’Ž Best of Last Year's Marketing 2024

Inside are: Confirmation Bias, Editorial Calendar Guide, a Swipefile app, and automation software

Happy Monday the 30th!

Itโ€™s one of those weird โ€œbetween" timesโ€ where a holiday ended, but the new year hasnโ€™t started, but that doesnโ€™t stop you from smashing this Monday.

In this issue, Iโ€™ve rounded up some of your favorite articles from the past year and some of my favorite marketing tools (btw, more to come on marketing tools!)

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Top Content

โœ… [Article] Confirmation Bias: What It Is and How Itโ€™s Hurting Your Website Conversions โ€“ I'm a huge fan of consumer psychology. Whenever we analyze the patterns and heuristics we use to make decisions, we can crank the ratchet to increase performance.

๐Ÿ“† [Guide] How to Create an Editorial Calendar in 7 Easy Steps โ€“ I love spreadsheets. I track so many things in spreadsheets and an editorial calendar via spreadsheet is the way to go.

๐Ÿ—ณ๏ธ [Article] Seven Messaging Lessons from the 2024 Election โ€“ There's so much at stake during big elections. The messaging for these campaigns have so much wrapped in them. They capture the American spirit of the moment.

๐Ÿคซ [LinkedIn Post] A Cheat Sheet for B2B Growth Strategy โ€“ 8 years in B2B marketing boiled down into a single cheat sheet with trends to watch and how to run the campaign.

๐Ÿ“ง [Guide] The Email Marketing Campaigns Every B2B SaaS Needs โ€“ This was a recent one, but it is so valuable. Missing these is just leaving conversions and expansion on the table.

Top Apps

๐Ÿ—‚๏ธ SwipeWell | A Chrome extension essential for marketers. Grab any inspiration you find online and save it to folders with tags and notes.

๐Ÿ–ผ๏ธ Framer | One of the fastest ways to make a beautiful landing page or website โ€“ especially if you're familiar with Figma.

๐Ÿค– Make.com | Automate everything: social posts, link generation, data mining, and more.

Meme of the Week

Thanks for reading and I hope you found something useful in it this year ๐Ÿ’Ž

Iโ€™ve done a lot of reviewing and inward reflecting and I am so thankful for you. I love writing this newsletter and expanding my own marketing skills and expertise.

Cheers to another incredible year ahead! ๐Ÿฅ‚

Thanks! โœŒ๐Ÿป

Tom at Marketer Gems

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