💎 Gems of Last Week's Marketing 1/13/2025

Inside are: a Social Content Calendar Generator, a New Job Checklist, and Short Form Video Inspo

Author

Tom Snyder
January 13, 2025

In partnership with

Happy Monday the 13th!

Have you fully recovered from the holidays yet? I wrote some goals for this year, but no big resolutions (I typically fall off after a few months anyway).

One goal of mine is to grow this newsletter – and I’m asking your help 😉

Here’s how this LinkedIn growth campaign works:

🔗 Grab a link from one of your favorite issues of Marketer Gems (I like this one)

📲 Head over to LinkedIn

💎 Mention at least one gem you found from the issue

🏷️ Include the Marketer Gems link, tag me (Tom)

💥 Boom! Automatically you’ll be entered to win $100! (You must be subscribed to Marketer Gems)

I’m going to run this campaign for the next THREE WEEKS – giving away a gift card each week. So, you have three chances to win! (Once per week)

Okay, onto this week’s gems! 💎 

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Top Content

🌛 [Article] If Brands Are Built Over Years, Why Are They Managed Over Quarters? – The short-sightedness of quarterly reports and KPIs can mean constant growth, but at the detriment of a lasting brand. There are pros, but are they worth the cons?

🧑‍🔬 [Case Study] Persuasive and Behavioral Techniques Improve Saving Habits for FinTech Users – Take lessons in consumer behavior from BJ Fogg and Robert Cialdini and apply them all across the user epxerience in your app.

⛓️‍💥 [Guide] How to Get Backlinks – Huge for SEO, great for organic traffic, and amazing for social proof. This guide turns getting backlinks into checklist you can do every month.

🎩 [Listicle] 10 Expert Tips for Starting a New Job – Even though the interviews are done, there's many first impressions still to be made. Start off strong!

🙅 [Podcast] Uncensored CMO: How Not to Plan for 2025 – "The era of purpose is over." And other hot (but probably true) takes for going into 2025.

Top Products

📲 Vidclue | Short-form video idea inspo with an amazing user experience (on desktop)

🗓️ Content Calendar Generator | This micro-tool allows you to select the channels, type of content, post frequency, and length of plan and spits out a full schedule you can import into Excel

🤺 Promo Amp | Create viral competitions where users can earn points for just about anything you want

Top Newsletters

🤖 Bots Go Wild – An AI + Marketing newsletter that highlights how to use new AI tools for better marketing each week.

Meme of the Week

Thanks for reading and I hope you found something useful in it this week 💎

Don’t forget the LinkedIn sharing giveaway starts TODAY! So, share away and the first winner will be randomly selected next Monday.

Thanks! ✌🏻

Tom at Marketer Gems

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