💎 Gems of Last Week's Marketing 1/20/2025

Inside are: A twitter thread from a TikTok engineer, copywriting tips for in-group vs out-group psychology, and an app to convert video into all types of text content

Author

Tom Snyder
January 20, 2025

Happy Monday the 20th (and MLK Jr. for those in the US)!

I’m sending this email a little later than usual because I have the day off and I chose to repaint my deck in my backyard instead of finishing this newsletter on time over the weekend 😅

Also – that TikTok ban was pretty short-lived, huh? But I’m curious, what do you think about it?

Should TikTok be banned in the US?

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Okay, let’s jump in,

– Tom (LinkedIn)

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Top Content

🙋 [Tweetstorm] "I quit my job at TikTok. Ask me anything" – A software dev posts an AMA on Twitter and it's a fascinating peak at the innerworkings of the app's algo.

☝️ [Article] Are You One of Us? – Copywriting tips for using "in-group vs out-group" psychology to engage with your target audience.

🤔 [Article] Decision Making Psychology: Why Decision Makers Skip Your Proposal – You know that feeling when you make the "perfect pitch" only to get the "I'll think about it" response? Here's what's going on in the decision maker's head and how to overcome it.

🎮 [Listicle] Examples of Gamification in Software – A huge driver of retention and product use is turning your app into a game. Using awards, levels, and avatars to make it feel more fun to advance.

🪐 [Video Podcast] Building Digital Gravity – Long video to explain a different approach than the traditional marketing funnel, but the concept of digital gravity. You audience floats in and out of orbit all the time.

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🗣️ Frill | A Reddit-style communication and feedback platform to get users' perspectives in your app.

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🌊 Swell AI | To tie in with the "digital gravity" concept, this platform takes a video and converts it into many different text-based pieces of content to reach your audience however they consume media.

Meme of the Week

Thanks for reading and I hope you found something useful in it this week 💎

Thanks again if you checked out Marketer Tools – and it’s launching on Product Hunt next week!

Thanks! ✌🏻

Tom at Marketer Gems

what did you think of this edition of marketer gems?

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