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- 💎 Best of Last Week's Marketing 2/17/2025
💎 Best of Last Week's Marketing 2/17/2025
Inside are: Better annual review process, Google Analytics skin for better reporting, Who are your creative heroes?
Tom Snyder
February 17, 2025
Happy Monday the 17th (and Presidents’ Day)!
First, some big personal news: I was recently promoted to Marketing Director at the company I work for! 🤓
Second, the overall take on the “big game” was meh, but what do we think about these so-called “best” ads?
Best Super Bowl Ad? |
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Top Content
🪐 [Article] Create Digital Gravity – The marketing world is transitioning away from the traditional funnel and towards the digital gravity concept.
👨💼 [Tweetstorm] What Are Better Ways to do Performance Reviews? – There are excellent responses and alternatives to the annual review in this thread. I really like Jason Lalk's response.
🗺️ [Guide] How I'm using AI for Persona and Journey Mapping – I just did this and identified at least one gap at every funnel stage that I can close up.
👨🎤 [Exercise] Who's Your Creative Hero? – This short exercise reminds us to think big and not be afraid of risk, just like our creative heroes.
🕳️ [Guide] How to Solve Your SaaS's Marketing Funnel Gaps – An in-depth guide on proper labelling and movement of leads through the marketing funnel.
Top Apps
🚂 Social Rails | Run social media on autopilot. Great for agencies that manage many different brand accounts.
🪄 Lavish | Email campaign builder like MailChimp minus the bloated features.
1️⃣ OnePageGA | Yes, GA4 can be a nightmare to navigate. That's why this tool puts a skin on your GA account that makes it much easier to read.
Top Newsletters
🧘♀️ Marketing Monk – In-depth brand analysis coming at you several times per week
⮐ Return on Influence – Discover what other influencer marketers are doing behind-the-scenes to run profitable influencer marketing campaigns
☀️ Today in Digital Marketing – Daily newsletter on the hot goss in digital marketing, SEO, CRO, and more
Meme of the Week
Thanks for reading and I hope you found something useful in it this week 💎
Btw, don’t forget to submit your choice in the poll at the top of the issue!
Thanks! ✌🏻
Tom at Marketer Gems (LinkedIn)
what did you think of this edition of marketer gems? |