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- 💎 Best of Last Week's Marketing 3/17/2025
💎 Best of Last Week's Marketing 3/17/2025
Inside are: SXSW activations, a peek inside Eventbrite's rebrand, how to structure an in-house SEO team
Tom Snyder
March 17, 2025
Happy Monday the 17th (and St. Patrick’s Day ☘️)!
I hope you’re having some good luck in your campaigns today 😀
SXSW just wrapped here in Austin and here’s a few of my favorite activations.
Rivian: Electric Roadhouse
Whataburger: Museum of Art
Savvy: Funeral for Fees
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Top Content
🎭 [Article] Eventbrite’s Bold Rebrand: How ‘The Path’ Reinvents Its Visual Identity – Another rebrand case study. If you've been following along, you know this is big on my brain right now.
🕵️♀️ [Article] How to Structure an In-House SEO Team – SEO has become a big domain under the marketing umbrella, but don't just hand it off to the unintiated.
😢 [Guide] How to Apologize for a Professional Mistake – Mistakes happen, but reacting well when you've made one is an art.
🔧 [Guide] How to Optimize an Email Sequence – Email sequences get stale. It just happens. Constantly checking them and iterating is crucial.
🗺️ [Guide] How To Communicate Your Roadmap Across The Organization – Having a roadmap that no one sees is severely limited. Tailored communication above and below is essential.
Top Apps
🎨 Pika | Ditch Illustrator and create beautiful mockups with an easy builder.
🧊 DitLead | Send unlimited cold emails and LinkedIn DMs.
🤳 Kive | Use AI to make gorgeous product photos.
Meme of the Week
Thanks for reading and I hope you found something useful in it this week 💎
Thanks! ✌🏻
Tom at Marketer Gems
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