💎 Gems of Last Week's Marketing 1/6/2025

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Top Content

🐝 [Podcast] Niche B2B Content – "Every company is a media company" has become a cliché, but it's still true. There's still a lot of opportunity in B2B to niche down and produce great content, particulary videos and podcasts.

😀 [Article] What is CSAT and How to Measure It – Customer Satisfaction (CSAT) is a popular metric, but it's a major signal of where investment needs to go. A low CSAT will ultimately return a high churn, so investigate whether the customers are a bad fit, the product needs work, or onboarding needs to be more robust.

🧑‍💻 [Case Study] 13 Steps Wix Took To Grow $1.7 Billion in Revenue – Story time! Wix is now a household name and they're crushing it. Read about all the levers they pulled to gain their momentum.

📘 [Guide] The SaaS Demand Generation Campaign Blueprint (And Mistakes) – Marketers, get in convo with the sales team! There are many more great nuggets in here on developing a demand gen strategy.

😰 [Case Study] Building Forever Brands with Community Challenges – I love this type of campaign. Activating your community to take repeated action. It solidifies your brand with the feeling of accomplishment.

Top Apps

📊 DataBackFill | Get your historical GA4 data into BigQuery to gain better insights from your web analytics data.

🧐 Unhinged Client Feedback Request Generator | Ever wanted to absoultely GO OFF on a client because you need them to review something? This feedback request generator creates unhinged emails to make it look like you went off.

🤺 Sharbo | Competitive intelligence done right. They use AI to conduct CI reports based on your competitors.

Meme of the Week