💎 best of last week's marketing 12/2/2024

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top 5 articles

🎤 [article] brand voice: what it is and how to define it – this is hugely important, but many brands don't put thought into it until they're way down the line. but, it can be a defining unique differentiator for small brands.

🚀 [tweet thread] how I'd launch a startup with $0 in marketing – this thread has some great examples of tools and places to post to get in front of your target audience in niche communities.

🛞 [guide] how to implement a flywheel strategy for saas – companies often ignore customers as soon as they finish onboarding, but that's a huge mistake. the flywheel strategy is perfect to continually engage customers and leverage them for marketing growth.

📧 [guide] 13 questions to ask to improve your newsletter sign-up page – newsletters aren't just for media companies. providing value to your customers through inbox content is an incredible way to stay connected with them, keep them coming back, and endear the brand.

🗓️ [article] 5 product pros on annual planning – wow. it's december. annual planning is on the horizon (if you haven't started already). check out these tips from product and growth folks.

top apps

💬 superchat | AI agents for your whatsapp business, instagram, and more to streamline nurturing leads or support

🕵️ brand detector | easily find the fonts and colors used on a website (and copy the hex codes to your clipboard)

🌝 fullcontext | a complete gtm strategy tool with AI and natural language. personalize the buyer journey for greater effectiveness.

newsletter gems

🤖 thinkwithai – curated prompts that show entrepreneurs how to solve real business problems.

👓 funnel vision – how to make high-performing ads & put them to work.

1️⃣1-2-3 marketing – quick insights in 1 framework, 2 lessons, and 3 ad examples.

meme of the week