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Mondays: Roundup of the top articles & apps for marketers Thursdays: Deep dive into unique brands & marketing campaigns

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deep dive

Feb 6, 2025

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10 min read

Deep Dive: 💄 Fenty Beauty

Can celebrity-founders succeed long-term or do they fizzle out?

Tom Snyder

deep dive

Dec 19, 2024

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12 min read

💎 Hidden Gems for 10x Marketers

These are the marketing tools and tactics that blow my mind.

Tom Snyder

deep dive

Marketing Teardown: 🔄 Doing the Opposite

Dec 12, 2024

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8 min read

Marketing Teardown: 🔄 Doing the Opposite

It shouldn’t work - but it DOES. Breaking the rules and convention can be a springboard

Tom Snyder

deep dive

How Reformation Uses Email to Drive Repeat Purchases (Complete Strategy Breakdown)

Oct 22, 2026

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3 min read

How Reformation Uses Email to Drive Repeat Purchases (Complete Strategy Breakdown)

What happens when a brand talks to its audience like a real human: The Reformation email marketing teardown.

Tom Snyder

deep dive

Dutch Bros Marketing Strategy and Halloween Campaigns

Oct 16, 2026

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4 min read

Dutch Bros Marketing Strategy and Halloween Campaigns

The referral program, brand voice, and native ads that turned business news into a viral growth engine

Tom Snyder

deep dive

5 Best Marketing Campaigns by Heinz Ketchup

Oct 8, 2026

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5 min read

5 Best Marketing Campaigns by Heinz Ketchup

Exploring the clever growth hacks, visual moats, and psychological tricks Heinz uses to stay at the top of the condiment chain.

Tom Snyder

best of the week

'We're Just For Butts' Campaign, Vibe Coding Your Email Tools?, Post-Launch B2B Website Plan, Plain DMARC Tool with Reports You Can Actually Understand

Oct 26, 2026

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1 min read

'We're Just For Butts' Campaign, Vibe Coding Your Email Tools?, Post-Launch B2B Website Plan, Plain DMARC Tool with Reports You Can Actually Understand

💎 Gems from last week. November 26, 2026

Tom Snyder

best of the week

Oct 19, 2026

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1 min read

What Don Draper Actually Knew About Copywriting, Brand Building With SE Ranking, Wendy's Attacks McD's Fries, and Meta Muse AI Agent

💎 Best of the week from October 19, 2026

Tom Snyder

best of the week

Links Still Matter?, He Sold Ads On His Wedding Suit, Return Of Traditional Marketing Tactics, Review Management Software For Service And Products

Oct 12, 2026

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1 min read

Links Still Matter?, He Sold Ads On His Wedding Suit, Return Of Traditional Marketing Tactics, Review Management Software For Service And Products

💎 Gems for marketers from last week

Tom Snyder

'We're Just For Butts' Campaign, Vibe Coding Your Email Tools?, Post-Launch B2B Website Plan, Plain DMARC Tool with Reports You Can Actually Understand

💎 Gems from last week. November 26, 2026

Tom Snyder

deep dive

Oct 22, 2026

•

3 min read

How Reformation Uses Email to Drive Repeat Purchases (Complete Strategy Breakdown)

What happens when a brand talks to its audience like a real human: The Reformation email marketing teardown.

Tom Snyder

best of the week

Oct 19, 2026

•

1 min read

What Don Draper Actually Knew About Copywriting, Brand Building With SE Ranking, Wendy's Attacks McD's Fries, and Meta Muse AI Agent

💎 Best of the week from October 19, 2026

Tom Snyder

deep dive

Oct 16, 2026

•

4 min read

Dutch Bros Marketing Strategy and Halloween Campaigns

The referral program, brand voice, and native ads that turned business news into a viral growth engine

Tom Snyder

best of the week

Oct 12, 2026

•

1 min read

Links Still Matter?, He Sold Ads On His Wedding Suit, Return Of Traditional Marketing Tactics, Review Management Software For Service And Products

💎 Gems for marketers from last week

Tom Snyder

deep dive

Oct 8, 2026

•

5 min read

5 Best Marketing Campaigns by Heinz Ketchup

Exploring the clever growth hacks, visual moats, and psychological tricks Heinz uses to stay at the top of the condiment chain.

Tom Snyder

best of the week

Oct 5, 2026

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1 min read

Top 3 Muse AI Agent Use Cases, CRO Your CTA Button Text, How To Launch A CPG Brand In 90 Days

💎 The gems for marketers from last week

Tom Snyder

deep dive

Why AI Can’t Replace Creative Strategy (And How to Win Anyway)

Oct 1, 2026

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4 min read

Why AI Can’t Replace Creative Strategy (And How to Win Anyway)

Moving past generic outputs to build campaigns that actually build long-term brand equity.

Tom Snyder

best of the week

Sep 28, 2026

•

1 min read

Wendy's Emo EP, AI Ad Optimization, Hello Fresh's Terrible Clapback, Brand and Performance Marketing Collab

Gems for marketers from last week 9/28/2026

Tom Snyder

...

Featured Posts

Deep Dive: 💄 Fenty Beauty

💎 Hidden Gems for 10x Marketers

Marketing Teardown: 🔄 Doing the Opposite

deep dive

How Reformation Uses Email to Drive Repeat Purchases (Complete Strategy Breakdown)

Dutch Bros Marketing Strategy and Halloween Campaigns

5 Best Marketing Campaigns by Heinz Ketchup

best of the week

'We're Just For Butts' Campaign, Vibe Coding Your Email Tools?, Post-Launch B2B Website Plan, Plain DMARC Tool with Reports You Can Actually Understand

What Don Draper Actually Knew About Copywriting, Brand Building With SE Ranking, Wendy's Attacks McD's Fries, and Meta Muse AI Agent

Links Still Matter?, He Sold Ads On His Wedding Suit, Return Of Traditional Marketing Tactics, Review Management Software For Service And Products

Archive

'We're Just For Butts' Campaign, Vibe Coding Your Email Tools?, Post-Launch B2B Website Plan, Plain DMARC Tool with Reports You Can Actually Understand

How Reformation Uses Email to Drive Repeat Purchases (Complete Strategy Breakdown)

What Don Draper Actually Knew About Copywriting, Brand Building With SE Ranking, Wendy's Attacks McD's Fries, and Meta Muse AI Agent

Dutch Bros Marketing Strategy and Halloween Campaigns

Links Still Matter?, He Sold Ads On His Wedding Suit, Return Of Traditional Marketing Tactics, Review Management Software For Service And Products

5 Best Marketing Campaigns by Heinz Ketchup

Top 3 Muse AI Agent Use Cases, CRO Your CTA Button Text, How To Launch A CPG Brand In 90 Days

Why AI Can’t Replace Creative Strategy (And How to Win Anyway)

Wendy's Emo EP, AI Ad Optimization, Hello Fresh's Terrible Clapback, Brand and Performance Marketing Collab

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💎 Best of the Week

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